[dropcap]T[/dropcap]he VNA & Hospice of the Southwest Region (VNAHSR) has been recognized with four awards from the New England Society for Healthcare Communications (NESHCo) to honor achievements in healthcare marketing, public relations and communications.
VNAHSR won two Gold Lamplighter Awards in the Image and Branding category and Advertising category for its entry, “Hello, My Name is…” a campaign designed to unify the organization under one name. A Silver Lamplighter Award in the Publications category for the re-design of the agency’s brochures and an Award of Excellence for the re-designed patient handbook in the special purpose publications category. All work was produced in-house. This is the first year that the home health and hospice agency has been recognized for their work.
The Lamplighter Awards hosted by The New England Society for Healthcare Communications (NESHCo) are designed to showcase exemplary work spanning multiple media categories. Segmented by in-house production and agency produced, The Lamplighter Awards consisted of hundreds of entries from the six states in New England and are judged by a diverse panel of marketing professionals in Healthcare Marketing and Public Relations Societies from across the United States. Entries are scored on creativity, functionality and if stated objectives were met.
“This is such an honor,” says Bernadette C. Robin director of marketing and business development for the VNAHSR. “It is extremely gratifying to have marketing and creative professionals around the country recognize our work and to be honored with an impressive peer group from around New England.”
“We have a great story to tell about the value and importance of home health care and hospice care,” said Ron Cioffi, Executive Director of the VNAHSR. “I’m very proud to have our agency showcased with the best in New England.”
“It is extremely gratifying to have marketing and creative professionals around the country recognize our work and to be honored with an impressive peer group from around New England.”
Director of Marketing and Business Development